Top-Ten Selling Skills: 4) Sell Yourself by Building Rapport

At our corporate sales training workshops, Asher Strategies teaches salespeople why rapport is a key feature of 75% of B2B sales. A buyer is always careful about their money at a first meeting, but a strong personal connection, or rapport, helps a seller make a buyer comfortable. Elite salespeople know how to build rapport to get the buyer’s cards on the table, and make the sale.

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